The Coca-Cola Company on Wednesday announced its acquisition of Chi Limited, a local producer of fruit juice and other beverages, a report by the Cable has shown.
In a statement, Coca-Cola said it has extended its minority investment in the company to full ownership.
In 2016, the company acquired a 40 percent minority stake in Chi and expressed interest in increasing ownership within three years.
“Coca-Cola is continuing to evolve as a total beverage company, and Chi’s diverse range of beverages perfectly complements our existing portfolio, enabling us to accelerate expansion into new categories and grow our business in Africa,” Peter Njonjo, president of the West Africa business unit of Coca-Cola was quoted in the statement.
“We will support the Chi management team in building on the company’s remarkable heritage and achievements while using the scale of the Coca-Cola system to replicate their success in more markets across Africa.”
Chi Limited was founded in Lagos in 1980. It produces juice under the Chivita brand, Caprisonne and value-added dairy under the Hollandia brand.
In a September 2018 interview, Njonjo had said that the company’s drive to diversify its product range would give it some flexibility.
“We realise that in certain pack formats you can only go down so low. But once you start looking at pouches and still products, like juice and drinking yoghurts, that allows you to start accessing much lower price points,” he said.
“Affordability will start becoming a bigger issue in this market than it was in the past. As a company, that is what we need to factor in as we are thinking about the future of our business in Nigeria.”
In 2016, the company acquired a 40 percent minority stake in Chi and expressed interest in increasing ownership within three years.
“Coca-Cola is continuing to evolve as a total beverage company, and Chi’s diverse range of beverages perfectly complements our existing portfolio, enabling us to accelerate expansion into new categories and grow our business in Africa,” Peter Njonjo, president of the West Africa business unit of Coca-Cola was quoted in the statement.
“We will support the Chi management team in building on the company’s remarkable heritage and achievements while using the scale of the Coca-Cola system to replicate their success in more markets across Africa.”
Chi Limited was founded in Lagos in 1980. It produces juice under the Chivita brand, Caprisonne and value-added dairy under the Hollandia brand.
In a September 2018 interview, Njonjo had said that the company’s drive to diversify its product range would give it some flexibility.
“We realise that in certain pack formats you can only go down so low. But once you start looking at pouches and still products, like juice and drinking yoghurts, that allows you to start accessing much lower price points,” he said.
“Affordability will start becoming a bigger issue in this market than it was in the past. As a company, that is what we need to factor in as we are thinking about the future of our business in Nigeria.”
0 comments:
Post a Comment