Access Bank Unveils New Brand Identity After Merger With Diamond

Nigeria's Access Bank on Sunday unveiled a new brand logo to reflect its new status sequel to the conclusion of its merger with rival Diamond Bank.
The new brand logo was unveiled to stakeholders in Lagos on Sunday night, in attendance were key shareholders of both lenders, members of the business community, customers and top media personalities.
According to the lender, 400 branches would start showcasing the new logo effective from April 1.
Victor Etuokwu, the bank’s Executive, Personal Banking, said the merger created a Nigerian banking powerhouse and a Pan-African financial services champion with 27,000 staff across 592 branches.
He said that with the successful merger, the bank has become the largest retail bank in Africa by customer base spanning three continents, 12 countries and with 29 million customers.
He said the new visual identity fuses together the best of Access Bank and Diamond Bank.
“Diamond Bank was youthful, vibrant and human while Access Bank was trusted, global and fast.
“Bringing them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward momentum.
“The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core.
“The retention of the access typeface, colour and font is complemented by the orange logo, which draws from the colour palettes of both banks,” he said.
Etuokwu said that the use of the diamond colour palette was further emphasised with the dominance of green in its retail application, ensuring continuity for retail customers, whilst the dominant orange in the corporate application provides the same sense of familiarity to Access Bank’s customers.
He noted that the best of both entities were fused together in the new bank to serve customers better.
According to him, the business combination puts customers at the forefront as well as the economy.
He said that both banks decided to come together to create more value to customers noting that the market was fast evolving and changing.
Etuokwu reassured his audience that the bank would not be in a haste to close down any branch in the next one year.
” We are not going to close branches in a hurry in the next three months to one year, we will wait for customers to decide,” he said.