How competition is reshaping the Nigerian Beer Market

Earlier in the year, we highlighted that intense rivalry, following the entry of AB-InBev, and a new fixed rate charge on alcoholic beverages, which became effective in In June 2018, were the factors to watch in the Nigeria beer market in 2018. 

Looking at the Q3-18 earnings, we note that increased competition has actually constrained price increases despite government levy on beer.
With the completion of its new plant in Shagamu, AB-InBev flooded the market with its regional premium, Trophy lager and simultaneously introduced its flagship premium beer, Budweiser, into the Nigerian market. 

This boosted supply, constrained volume growth and forced key competitors (Nigerian Breweries (NB) and Guinness), to hold-off plans to pass on the burden of the new fix charge on beer to consumers.
Accordingly, NB’s 9-month revenue fell 6.5 percent y/y to 238.1 bln naira while PAT tumbled 38.4 percent to 14.8 bln naira. 

Notably, NB reported a negative operating profit of 3.9 bln naira in Q3-18 amid volume pressures. Similarly, GUINNESS’ 3-month revenue also weakened 3.3 percent y/y to 28.9 bln naira on weaker volumes, although PAT recovered significantly due to improved finance cost. 

On the contrary, INTBREW sustained an aggressive q/q topline growth as its Q3-18 stand-alone revenue came in higher at 30.2 bln naira, the highest in the last four quarters. 

Overall, we see further pressure on NB and GUINNESS’s numbers going forward.