It has been billed as Samsung's 'make or break' handset following the firm's disastrous Galaxy Note 7 launch. But now a leading analyst has said the Galaxy S8 will struggle to outsell the previous model in the range.
Prominent Apple analyst Ming-Chi Kuo of KGI said Samsung's phone lacks 'sufficiently attractive selling points' and thus the OLED iPhone could be a 'bigger draw for consumers'.
'We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped),' the note says.
'We are conservative on demand for Galaxy S8, and believe its contribution to the supply chain will be limited.
Instead we recommend focusing on the sales outlook and supply chain momentum of Apple’s (US) OLED iPhone model.'
The latest images claiming to be the Samsung Galaxy S8 have revealed a device with thin bezels and a missing home button - showing off what the firm is expected to call its 'infinity display'.
The fingerprint scanner has been relocated to the back of the handset, but the pictures have also suggested that the Samsung Galaxy S8 could be equipped with an iris scanner.
The latest leaks were unearthed by Slashleaks, which also shared a short video of what could be the Samsung Galaxy S8.
For many Samsung customers, the Galaxy S8 is not just the firm's next phone, but a chance for the smartphone maker to redeem themselves for the Galaxy Note 7 fiasco - 2.5 million devices were recalled after reports that some were exploding.
And although other rumors speculate the handset won't be out until March 29, it has been one of the most talked about devices for the past few months.
The images from Slashleaks gives users a clear view of the handset, which is inside a clear case.
The front of the smartphone looks similar to other rumors, as it has a curved edge-to-edge display and the home button has been removed from the front.
And the S8 will have a few feature the iPhone 8 won't have – a headphone jack and USB-C connector.
Although we have seen numerous images claiming to be Samsung's upcoming flagship smartphone, a video surfaced last month that provides a quick look at how it could work.
A video claiming to show a gold Galaxy S8 revealed the keyboard setup and Contacts application.
The clip also suggested that the handset will have a dual-edge curved display with minimal bezels and no physical home button – the same rumors unearthed by Slashleak on Monday.
The video was obtained by MobileFun, a British online retailer, which is known for detailed leaks.
'We were sent this from our china sourcing team for the Olixar brand who received the phone ahead of launch to test the following screen protectors which I'll attach in this email,' Mike Hart, who creates and runs the content on the MobileFun YouTube channel, told DailyMail.com in an email.
'We're 100% sure this is the S8 due to the teaser released by Samsung yesterday in which they reveal the new button-less front panel, allowing for a larger screen to body ratio, previously unseen in smartphones of this nature.'
The handset in the short video boasts a 5.8-inch edge-to-edge screen and because the display takes up a majority of the phone's face, it appears Samsung was not able to include their logo on the front.
MobileFun's leak also confirms that the smartphone will have tiny top and bottom bezels and will run on a new version of Samsung's TouchWiz UI.
'We can confirm that the S8 will come in two models, the S8 and the S8 Plus. Both featuring no home buttons in favor of digital buttons,' explained Hart.
'We also noticed that the on screen buttons will be switchable to allow for more customization.'
The smartphone shown in the video does look very similar to other images that have surfaced in the past.
Samsung shared a teaser at the end of the press conference on Sunday, inviting customers to 'unbox their phones,' an apparent reference to handset's super-slim bezels.
The South Korean firm was forced to push back to launch of the handset, as they are still dealing with the Galaxy Note 7 recall.
The delay also gives Samsung more time to make sure it has done everything right, given that any minor bug will surely draw outsized attention.
(C) dailymail.co.uk
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